GTMLane

Pricing

Start with the route. Scope your GTM workflow sprint after the breakpoints are clear.

Pricing stays directional because stack complexity matters: tool count, handoff count, data quality, sync risk, alerting needs, and reporting expectations.

Primary offer

Handoff sprint

Typical range

$3.5k-$7.5k

Timeline

10-14 days

Engagement path

Choose the smallest next step that clarifies the route.

The audit exists so the sprint is scoped around real breakpoints, not assumptions. Support is optional after the route is cleaned.

Fit check

01
Start here

Free

A short call to confirm whether your issue is a workflow handoff problem and whether an audit is useful.

Book a free fit check

Workflow audit

02
Credited toward the sprint

$500

A paid diagnostic of the current route, handoff gaps, and recommended sprint scope. Credited if you move forward.

Book the audit

Handoff sprint

03
Primary engagement

$3.5k-$7.5k

A focused 10-14 day cleanup sprint for the handoffs between sourcing, enrichment, outbound, CRM, alerts, and reporting.

See what's included

Support

04
Optional, after the sprint

$1.5k-$3k/mo

Ongoing workflow maintenance for teams that want the route, alerts, and reports kept clean after the sprint.

The audit fee is credited toward the sprintNo retainers required to startNot a fit? We'll say so on the call

Founding clients

Three founding-client slots this quarter.

We’re documenting our first public case studies. Founding clients get the audit credited and a reduced sprint rate — in exchange for a documented before/after of the cleanup and a short quote we can publish.

  • Audit fee fully credited toward the sprint
  • Reduced sprint rate, same scope and deliverables
  • Anonymized publication available on request

Scope factors

The sprint range depends on how much the route needs to carry.

GTMLane prices the cleanup around operational complexity, not lead volume or promised pipeline. The work stays focused on the handoffs.

Tool count

01

How many systems need to agree on source, owner, status, alerts, and reporting logic.

Handoff count

02

The number of jumps between sourcing, enrichment, outbound, CRM, alerts, and reporting.

Data quality

03

Whether records already have usable fields or need cleanup before the route can be trusted.

Sync risk

04

How much the sprint touches live CRM fields, campaign status, owner rules, and automation paths.

Pricing questions

The questions buyers actually ask.

The short version: you never commit blind. The audit fixes the price before the sprint starts.

Why ranges instead of a fixed sprint price?+

Because stack complexity varies: tool count, handoff count, data quality, and sync risk change how much cleanup a route needs. The audit exists to replace the range with a fixed, scoped number before you commit — so you never buy the sprint blind.

What does the sprint price include?+

The full 10-14 day engagement on one lead-to-reporting workflow: the route map, handoff rules, field map, reply routing, CRM sync notes, alert rules, the reporting view, and operating notes — implemented in the tools you already run. No new platform, no seats, no retainer.

Do I have to continue after the audit?+

No. The audit stands alone: you keep the route map and gap summary either way. If the sprint is a fit, the $500 is credited toward it. If it isn't, we'll say so on the call.

Start narrow

Confirm the handoff problem before you commit to cleanup.

The fit check and workflow audit keep the sprint honest: first find the route, then scope the work.

Book a free fit check