Pricing
Pricing stays directional because stack complexity matters: tool count, handoff count, data quality, sync risk, alerting needs, and reporting expectations.
Flagship offer
Build Sprint
Typical range
$5k-$15k
Timeline
10-14 days
Engagement path
The audit exists so every sprint — build or cleanup — is scoped around real leaks, not assumptions. Managed ops is optional after the system is live.
Pipeline Audit
01$750
A focused audit of your lead source → enrichment → outbound → CRM → reporting route: leaks, missing fields, duplicate risks, owner gaps, and reporting blind spots — with a prioritized build plan. Credited toward a sprint.
Book a Pipeline AuditBuild Sprint
02$5k-$15k
The flagship engagement. We build the system between Clay/Apollo, outbound tools, CRM, alerts, and reporting: sourcing, enrichment, scoring, suppression, outbound handoff, CRM sync, reply routing, and dashboards.
See what we buildCleanup Sprint
03$2.5k-$8k
For teams already running outbound: duplicate contacts, missing source fields, bad syncs, untracked replies, broken opt-outs, manual rep follow-up, and reporting nobody trusts — cleaned in one scoped pass.
Audit my workflowManaged GTM Ops
04$1k-$5k/mo
Ongoing monitoring and improvement: workflow health, list refreshes, routing fixes, reporting updates, deliverability guardrails, and new campaign support.
Founding clients
We’re documenting our first public case studies. Founding clients get the audit credited and a reduced sprint rate — in exchange for a documented before/after of the cleanup and a short quote we can publish.
Scope factors
GTMLane prices the work around operational complexity, not lead volume or promised pipeline. The work stays focused on the system between your tools.
Tool count
01How many systems need to agree on source, owner, status, alerts, and reporting logic.
Handoff count
02The number of jumps between sourcing, enrichment, outbound, CRM, alerts, and reporting.
Data quality
03Whether records already have usable fields or need cleanup before the route can be trusted.
Sync risk
04How much the sprint touches live CRM fields, campaign status, owner rules, and automation paths.
Pricing questions
The short version: you never commit blind. The audit fixes the price before the sprint starts.
Because stack complexity varies: tool count, handoff count, data quality, and sync risk change how much a route takes to build or clean. The audit exists to replace the range with a fixed, scoped number before you commit — so you never buy a sprint blind.
The full 10-14 day engagement on one lead-to-reporting workflow: account sourcing, enrichment mapping, scoring, suppression, outbound handoff, CRM sync, reply routing, alert rules, dashboards, and operating notes — implemented in your tools. No new platform, no seats, no retainer required.
If the system doesn't exist yet — sales runs on spreadsheets, or tools are installed but never wired together — that's a Build Sprint. If outbound is live but replies, owners, syncs, opt-outs, or reporting keep breaking, that's a Cleanup Sprint. The audit tells you which, with evidence.
No. The audit stands alone: you keep the route map and build plan either way. If a sprint is a fit, the $750 is credited toward it. If it isn't, we'll say so on the call.
Start narrow
The fit check and pipeline audit keep every sprint honest: first map the route, then scope the work.