Replies stay in campaign inboxes
01Positive replies sit in Instantly's unibox next to bounces and out-of-offices. Whether they reach a rep depends on someone checking.
← Stack fixes
Outbound → CRM
Fix the Instantly → HubSpot handoff
Instantly knows who replied and what kind of reply it was. HubSpot — where your team actually works — often finds out days later, or never.
Where it breaks
What goes wrong between Instantly and HubSpot
Contacts miss the send history
02HubSpot contacts show no record of which campaign touched them or how they responded, so reps walk into conversations blind.
Opt-outs and bounces don't propagate
03Unsubscribes and hard bounces logged in Instantly never update HubSpot, so other sequences and workflows keep targeting dead or opted-out contacts.
What the sprint leaves behind
How GTMLane fixes this handoff
This is one seam of the route we inspect in a workflow audit. When the sprint cleans the Instantly → HubSpot handoff, your team keeps:
- Reply-type routing: positive replies create tasks or deals with an owner; objections and OOOs follow their own paths
- Campaign and send status synced onto the HubSpot contact so reps see the full touch history
- Bounce and opt-out propagation so suppression is global, not per-tool
Not sure this is the handoff that’s costing you?
A 15-minute fit check confirms whether the problem is this seam, another one, or not a handoff problem at all. The $500 audit maps the whole route — and is credited toward the sprint.