Exports arrive in different shapes
01One Apollo search exports titles and verified emails; the next is missing company domains. Clay tables built for one shape silently misfire on the other.
← Stack fixes
Source → Enrichment
Fix the Apollo → Clay handoff
Apollo searches export fast — and inconsistently. When those lists land in Clay without an intake contract, every downstream table inherits the mess.
Where it breaks
What goes wrong between Apollo and Clay
Source context never makes it in
02Which search, which ICP thesis, which campaign the list was pulled for — none of it lands as columns, so nobody downstream can segment or report by source.
No rejection path before enrichment
03Weak records get enriched anyway. You pay for enrichment on leads that should have been turned away at the door.
What the sprint leaves behind
How GTMLane fixes this handoff
This is one seam of the route we inspect in a workflow audit. When the sprint cleans the Apollo → Clay handoff, your team keeps:
- A required-column contract every Apollo export must meet before a Clay table accepts it
- Source labels, ICP flags, and owner stamped onto every record at intake
- A rejection path that filters unqualified records before enrichment spends a credit
Not sure this is the handoff that’s costing you?
A 15-minute fit check confirms whether the problem is this seam, another one, or not a handoff problem at all. The $500 audit maps the whole route — and is credited toward the sprint.